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Wednesday, January 28, 2009

Asst Product Manager – Usage & Retention

Organisation- Tata Communication
Designation- Asst Product Manager – U&R
Location- Mumbai

Roles & Responsibilities:

  • To ensure retention of existing customers and maximize revenue to exceed AOP targets.
  • Revenue Enhancement from existing users though
    o ARPU (Average Revenue per User per month) increase initiatives
    o Plan Upgrade initiatives to achieve optimum plan mix
    o Drive penetration and usage of value added services
    o Practices such as Fair Usage Policies, Cyber Café plans, etc.
  • Retention of existing customers through
    o Churn control initiatives
    o Promote services and plans that ensure customer stickiness
    o Tight controls arresting complaints coming from process gaps, minimizing repeat complaints, etc.
    o Pro-active churn prediction and timely measures to control.
  • Coordination – across functions such as Customer Service, Finance, Network, Communication, Legal, Content & regions
  • Product strategy & roadmap
  • New initiatives & projects

Key Skills:

  • 1-5 years of relevant experience, preferably in telecom or any other service industry.
  • Experience can be in marketing / product management
  • A post graduate degree in business management and engineering (preferably in Electronics and Telecommunications) from Premier institute.
  • Should have keen interest in understanding consumer behavior, technology trends, understanding of network, IT systems, etc.
  • Telecom/ Service Industry domain expertise.
  • Strong interpersonal skills, relationship management abilities, team building

Please send across your CV at saurabh@hresource.co.in

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