Organisation- Tata Communication
Designation- Asst Product Manager – Acquisitions
Location- Mumbai
Roles & Responsibilities:
- To ensure retention of existing customers and maximize revenue to exceed AOP targets.
Major Activities
- Product
o Designing a Product Strategy and Roadmap
o Innovative product offerings to create product differentiation and advantage over competition.
o Designing new products to meet changing customer demands.
o Research on customer requirements to identify niche segments and target them through specific product offerings.
o Bundled VAS with tariff plans. - Price
o Ensure correct plan mix for new acquisitions to achieve ARPU (Average Revenue Per User) objectives.
o Selling of Value Added Services at the time of sale to maximize ARPU. - Promotion
o Periodic Schemes and Offers to boost acquisition numbers
o Co-ordination with Alliances team to acquire alliance partner customers on Broadband
o Co-ordinate with the Communications team to promote the product from an acquisition perspective – Advertising both mass media and below the line, roadshows, internal communication, etc. - Place
o Different policies and incentives for different types of Channel partners such as DSA, Retail, Direct Sales Team, etc.
o City specific tariffs basis differential needs, network considerations, company objectives, etc. - People
o Extensive interactions with the HO and Regional sales teams, Finance, Customer Service, Communications, Legal, Network, IT, etc.
Key Skills:
- 2-5 years of relevant experience, preferably in telecom or any other service industry.
- Experience can be in marketing / product management
- A post graduate degree in business management and engineering (preferably in Electronics and Telecommunications) from Premier institute.
- Should have keen interest in understanding consumer behavior, technology trends, understanding of network, IT systems, etc.
- Telecom/ Service Industry domain expertise.
- Strong interpersonal skills, relationship management abilities, team building
Please send across your CV at saurabh@hresource.co.in