Head of Marketing

Experience:

• Minimum of ten to fifteen years in marketing, sales, lead generation, and business development
• Experience in building brand awareness and increasing purchase consideration
• Experience in building and implementing field marketing plans
• Experience in creating and launching integrated demand generation programs
• Experience in event management, demand generation, channel marketing, business planning, operations, and budgetary management
• Experience in planning marketing strategies, advertising campaigns, and successful public relations efforts

Roles & Responsibilities:

• Work closely with the other SAP teams inside India and globally
• Drive demand generation by leveraging best practices of the entire
  marketing value chain
• Develop and translate marketing strategy into practical tactics
  Field Marketing Strategy Implementation
• Proactively support sales activity in order to drive business development
  and deeper penetration of our full product and solution portfolio; target and
  develop high-value leads and convert them into deep and rich
  relationships
• Volume Business Enablement
  Build a volume marketing machine with responsibility for demand
  generation, advertising, promotion, branding, communications, and
  marketing events
• Marketing Operations Excellence
  Lead the team to operational excellence ensuring scale, leveragability,
  best practice definition, continuous learning, and the transition from
  strategy to deliverables and bottom line results
• Management Excellence
  Build and retain a high performance team with complementary strengths
  Ensure performance and role expectations are clearly defined,
  communicated and executed